Onestop Internet Powers New eCommerce Website for Rich & Skinny Jeans
Los Angeles, CA. November 28, 2009

Onestop Internet, Inc. today announced that it has launched a new online retail website for high-end denim fashion line Rich & Skinny (www.richandskinnyjeans.com). The site is powered by Onestop's full-spectrum e-commerce solution, and Onestop also manages all e-commerce processes including site management, warehousing & fulfillment, customer service, and other key elements. Brand-centric design and e-commerce strategy by Onestop provide a customer experience and look & feel that is uniquely Rich & Skinny’s, and will support the company as it builds its online business and develops brand recognition across a wider market.

Rich & Skinny was founded in 2006 by Michael Glasser, founder of denim heavyweights Seven for All Mankind and Citizen of Humanity, and by designer Joie Rucker, former owner of the Joie brand. The Rich & Skinny collection was created to fill a void in the denim market, offering the most comfortable, flattering fabrics with unique stretch denim in incredibly sexy yet comfortable fits for women and men. The line has a number of celebrity fans, and is available through their website and at select retailers and boutiques worldwide.

This next-generation website showcases the Rich & Skinny product line in a boutique-like atmosphere that places a premium on branding, but with functions and features that are all powerfully merchandising driven. Each product is given three product photos (front, back, and side), all of which are viewable close-up via Onestop’s instantaneous rollover zoom feature. To support shoppers in their purchase decisions, sizing, product, and shipping info are given prominent spots on every page.

Three unique new product categorization features put the shopper just one click away from additional must-have purchases without taking up valuable screen real estate. "Shop this fit" and "Shop this wash" provide instant access to products that offer similar elements in different looks, so the shopper finds something new and exciting quickly and easily. A "Fit Guide" link on every page provides instant access to a gallery of enticing fashion cuts, making it easier for the shopper to size up all the options and spot those that suit her best.

Online social networking is used to reach the right demographics and to get people talking about Rich & Skinny. Onestop included links to MySpace, Facebook Twitter, and other important social portals on every product page to encourage customers to share news of their Rich & Skinny purchases at their moment of peak enthusiasm. The universal navigation bar includes links to the Rich & Skinny presence on Facebook and MySpace.

"We created an online retail environment that immerses the shopper in the Rich & Skinny vision, an image they want to attain for themselves," said Steve Tandberg, Partner at Onestop Internet. "Everything is backed up by Onestop's proven systems for customer service, order fulfillment, warehousing, and e-commerce strategy. We are very pleased to be working with Rich & Skinny as they grow their business and cement their relationship with their market."

ABOUT ONESTOP INTERNET
Onestop Internet (www.onestop.com) offers full-spectrum outsourced retail e-commerce development and management with a customized, brand-centric approach. Strategic and logistical services are designed to support client growth, and include marketing & merchandising, site design, customer service, product photography, and warehousing & fulfillment. Onestop offers a complete e-commerce technology platform designed around industry best practices to provide online retailers with advanced features, rapid scalability, and efficient operations. The company’s comprehensive offering is available with no up-front fees. Clients include RVCA, Seven for All Mankind, Betsey Johnson, lululemon athletica, True Religion Brand Jeans, J Brand, Paul Frank, Nicole Miller, Splendid, and Ella Moss. Onestop is based in Rancho Dominguez, California and was founded in 2003.