Onestop Internet Launches Online Retail Sites for VF Corporation Brands Splendid and Ella Moss

Los Angeles, CA (November 26, 2008) Onestop Internet, Inc.(www.onestop.com) has announced the launch of new online retail websites for Splendid (www.splendid.com) and Ella Moss (www.ellamoss.com), both owned by VF Corporation (NYSE:VFC), a global leader in branded lifestyle apparel. Onestop led the development of the sites’ brand-focused design, provided and integrated the Onestop e-commerce software platform, and will be managing all e-commerce processes including site management, warehousing & fulfillment, customer service, and other key elements. This full-spectrum approach to e-commerce technology and service will enable Onestop to help VF grow the sales volume and brand recognition of these two luxury casualwear brands.

The Splendid brand is known for its use of luxurious fabrics in a wide range of contemporary knit products for women, men, and children, incorporating modern fit and styling. The Ella Moss brand is an ultra-feminine collection of casual knit tops and dresses featuring bold colors, whimsical styling and fashion silhouettes. In addition to the new websites, both brands are distributed through better department and specialty stores.

The new sites are powered the Onestop e-commerce platform, which provides a world-class set of customer-focused online shopping features. Onestop also led the development of the Splendid and Ella Moss online marketing strategies and site design, leveraging the company’s extensive expertise to integrate the brand image into every element of the customer-merchant interaction. Best practices for online retailing are incorporated throughout, from product image zoom to the removal of out-of-stock products from the site. Onestop photography services provide professional on-model product images.

"VF Corporation and their family of brands focus strongly on their products and their very discerning market segments, and it is our job to make sure those brands have the capacity and support to grow," said Steve Tandberg, Partner at Onestop Internet. "We are very pleased that a fashion leader like VF Corporation has entrusted these vital sales channels to Onestop."
                                              
About Onestop Internet
Onestop Internet (www.onestop.com) offers full-spectrum outsourced retail e-commerce development and management with a customized, brand-centric approach. Strategic and logistical services are designed to support client growth, and include marketing & merchandising, site design, customer service, product photography, and warehousing & fulfillment. Onestop offers a complete e-commerce technology platform designed around industry best practices to provide online retailers with advanced features, rapid scalability, and efficient operations. The company’s comprehensive offering is available with no up-front fees. Clients include Seven for All Mankind, Betsey Johnson, lululemon athletica, True Religion Brand Jeans, J Brand, Paul Frank, Nicole Miller, Splendid, and Ella Moss. Onestop is based in Rancho Dominguez, California and was founded in 2003.

About VF Corporation
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Ella Moss®, Splendid®, Majestic®and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

 

 
 
 
             
 
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