Denim Culture Brand William Rast Leverages Onestop Internet E-Commerce Platform for New Site
Los Angeles, CA. August 4, 2010

Onestop Internet, a full-service e-commerce technology and distribution partner, announced that leading denim culture brand William Rast will be launching its new and revitalized e-commerce website (www.williamrast.com) on Onestop’s e-commerce platform. William Rast selected Onestop Internet because Onestop has the multi-faceted e-commerce capabilities and services that can support the rapid growth of the William Rast brand as it expands into new retail channels.

William Rast, the ‘New America’ denim culture brand, was started in 2005 by business partners Justin Timberlake and Trace Ayala. The brand is now a staple for denim fans worldwide because it delivers a unique blend of American iconography and biker culture through products grounded in quality, detail, design, and comfort. The William Rast collection has grown to offer leather, outerwear, wovens and knits. Already sold through such iconic retail sources as Nordstrom and Zappos, William Rast will be available through Target at the end of 2010.

The new website will give denim afficionados an immersive, highly visual online experience while shopping the company’s complete lifestyle collection. Written and video product information exposes the character of each piece, and large zoomable product images let shoppers get a close view of product details like textures, seams, and fastenings. Advanced on-site search will help shoppers make the same kind of informed purchasing decisions they can make while in a retail store.

Beyond merely selling products online, the new site will promote the growth of the William Rast brand as it expands its market and moves into new retail channels. Onestop will provide customized, brand-centric site design that puts the William Rast identity front and center on every page, closely identifying the products with the brand. In addition, the site will leverage Onestop's platform to integrate social media outlets for guests to interact with the retailer and with each other.

"William Rast has a great market advantage in name recognition and momentum of the brand," said John Tomich, Co-Founder of Onestop. "Onestop has the complete e-commerce package they needed to quickly step up and convert demand into explosive growth."

ABOUT ONESTOP INTERNET
Onestop Internet (www.onestop.com) offers full-spectrum outsourced retail e-commerce development and management with a customized, brand-centric approach. Strategic and logistical services are designed to support client growth, and include marketing & merchandising, site design, customer service, product photography, and warehousing & fulfillment. Onestop offers a complete e-commerce technology platform designed around industry best practices to provide online retailers with advanced features, rapid scalability, and efficient operations. The company's comprehensive offering is available with no up-front fees. Clients include RVCA, Seven for All Mankind, Betsey Johnson, lululemon athletica, True Religion Brand Jeans, J Brand, Paul Frank, Nicole Miller, Splendid, and Ella Moss. Onestop is based in Rancho Dominguez, California and was founded in 2003.