Onestop launches Betsey Johnson Online

NEW YORK-—July 17th, 2006—Betsey Johnson and Onestop Internet, Inc. today announced the launch of the newly redesigned e-commerce site at www.betseyjohnson.com. The website will offer a selection of Betsey’s: dresses, tops, must haves, accessories and shoes that represent the Betsey Johnson collection. Onestop Internet, Inc. has signed a multi-year agreement to manage all of Betsey Johnson’s e-commerce operations, including website design, digital photography, marketing and analytics, e-commerce platform, fulfillment operations and customer support.

Since 2002, Onestop Internet, Inc. has built a reputation on enabling brands and retailers to gain a deeper understanding of their customers while increasing revenues. Onestop provides much more than a just a website. "With our fashion, retailing and technical experience, Betsey Johnson will have a unique opportunity to provide a truly seamless brand experience for customers online," states Eric Allen, Director of Business Development at Onestop Internet, Inc. Features previously unavailable include; geographic and purchase history based promotional capabilities, integrated “buy now” capabilities for collection items, international shipping capability, cross and up sell capability, and multiple product photo display. Betsey Johnson already has a significant following at over 45 Betsey Johnson stores and retailers and Mr. Allen believes that the new platform along with improved design and functionality present a unique opportunity to Betsey Johnson. “We’re looking forward to significantly improving the customer experience online” Mr. Allen noted.

Onestop Internet, Inc. (www.onestop.com) is a provider of outsourced e-commerce services for brands and retailers. Onestop has been successful in creating profitable e-commerce channels for brands such as; True Religion, C&C California, Oliver Peoples, Trina Turk, Von Dutch and Black Eyed Peas.