Onestop Internet’s E-Commerce Platform Leveraged for Launch of lululemon athletica’s First Web-Based Store

Los Angeles, CA (June 10, 2009) – Onestop Internet, a full-service e-commerce technology and distribution partner, announced that lululemon athletica has launched its first e-commerce website (www.lululemon.com) on Onestop’s e-commerce platform. Guests on lululemon’s e-commerce website can now shop for an assortment of men’s and women’s yoga and running gear, and can become part of lululemon’s growing online community.

“lululemon is quickly becoming an iconic athletic apparel brand,” said John Tomich, Co-Founder of Onestop. “Partnering with Onestop to design, build and manage its e-commerce website was the next logical step in supporting the brand’s consistent growth.”

With its quirky charge to “Shop Nude”, the new lululemon website offers guests complete ease of shopping from home with product offerings to include seasonal updates and a cross selection of all sport styles. Additional highlights include: detailed written and video product information, easy to use search filters to help guests make informed purchasing decisions as they do in lululemon stores, as well as the opportunity for guests to provide product feedback and suggestions the same way that is available in the physical stores.

In addition, lululemon will soon use Onestop’s platform to integrate social media outlets for guests to interact with lululemon and to learn about local events in their area. This section will also ultimately host an active community of users who are keen to share information about healthy living.

As part of Onestop’s efficient fulfillment offerings, warehouses have been established in both the United States and Canada to ensure affordable shipping and the elimination of duties for online shoppers in North America.